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Target Launches Good Chemistry Brand Of Fragrances

January 18, 2018: 12:00 AM EST
Target said it plans to launch Good Chemistry, the retailer's first exclusive fragrance brand. According to the company, the brand includes four collections it says are inspired by different personalities: Confident and Charming, Good and Grounded, Vibrant and Playful, and Cool and Collected. Featuring paraben-free scents, the vegan fragrances are made with essential oils and will be available at all Target branches from January 21, 2018.
"Say Hello to Good Chemistry, Target’s First Exclusive Fragrance Brand", Target, January 18, 2018, © Target Brands, Inc.
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