Target Launches First Ad Campaign Aimed At Hispanic Consumers

Target launched the #SinTraduccion, the retailer’s first advertising campaign focused exclusively on Hispanic consumers in the United States. Census data showing Hispanics accounting for one in six people in the US convinced Target to launch the campaign, according to SVP of marketing Rick Gomez. Highlighting Hispanic moments that cannot be translated into English, the campaign helped create deeper interaction with the target audience. Also, it has helped Hispanic customers see Target from the perspective of their own traditions and experiences, Gomez said.