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Target Adds More Rivals To Online Price-Match Lineup

September 30, 2015: 12:00 AM EST
Target Corp. expanded its price-matching campaign to include more rival retailers, such as Amazon.com and Wal-Mart Stores Inc. From October 1, 2015, Target.com will start matching prices from 29 online stores, as well as those of brick-and-mortar rivals, including CVS Health Corp. and Costco Wholesale Corp. Retailers have widely adopted price-match policies despite avoiding to make such offers previously due to bottom-line concerns.
Paul Ziobro, "Target Expands Online Price-Match Policy to Include Amazon, Wal-Mart", Wall Street Journal, September 30, 2015, © Dow Jones & Company, Inc.
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