Target Adds More Brands To Collection Of Natural Beauty Products

Target is expanding its natural beauty care collections by adding more natural beauty brands, including Alaffia, Little Seed Farm, and Nubian Heritage, to the lineup. With millennial consumers showing preference for healthy and natural beauty options, the retailer seeks to position itself as their first choice for affordable natural beauty products. As part of this initiative, Target aims to achieve full ingredient transparency for beauty, personal care, baby care, and household care products by 2020. Target is requiring suppliers to remove toxic and dangerous ingredients, such as phthalates, propylparaben, and butylparaben, from their products.