Sweden's H&M and Ikea Top 2013 List Of Leading Retail Brands In Europe, Interbrand Says

Sweden’s fast fashion retailer H&M is the top retail brand in Europe in 2013, according to brand consulting firm Interbrand. Results of a study conducted by the company also highlighted the importance of having a strong brand in the retail sector, which lets retailers influence customer choice and loyalty, attract and retain top-quality workers, and reduce the cost of financing. Furniture retailer Ikea, fashion seller Zara, retailer Carrefour, and UK’s supermarket chain Tesco make the rest of the top 5 retail brands. Among the next 5 in the top 20 brands list are UK retailer M&S, French food retailer Auchan, retailer Boots, discount retailer Aldi, and French cosmetics retailer Sephora.