Supermarket Trends Will Stress Gaining, Maintaining, Shopper Loyalty

A supermarket analyst says the top trends of 2017 will improve customer loyalty to stores and lead to better informed shoppers. Trends include greater use of digital technologies, faster checkout, greater variety in the produce department, more meal kits, and the availability of more detailed product information. One way to maintain shopper loyalty, according to John Karolefski, is for stores to increase emphasis on digital marketing. Grocers will embed beacons in shelves shelves, signs and product displays. The sensors interact with smartphones to provide coupons and other discounts. In addition, look for more mobile apps as a way to offer discounts and specials to shoppers. Lastly, expect online grocery ordering and delivery to grow as shoppers become accustomed to the convenience. [ Image credit: ©  Wikipedia ]