Students Are Returning To The Campus Cafeteria, But Improvements Are Needed To Maintain The Trend

There has been a shift in college student dining habits back to 2009 patterns, when students were more likely to buy a meal or drink at the campus cafeteria at least once a week, according to Technomic. Sixty-nine percent of students in 2012 bought food or a beverage at the campus foodservice facility once a week, up from 62 percent in 2011. Campus foodservice operators can keep that momentum going by improving the menu variety (i.e., more unique items, more ethnic offerings), prices and atmosphere in their facilities. Just 35 percent of students overall said they were satisfied with their school's dining program.