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Starbucks To Expand Investment In Super-Premium Coffee Bars

October 20, 2016: 12:00 AM EST
Starbucks is in a fight to dominate the emerging super-premium coffee shops market, dubbed the “third wave” coffee movement. It just announced plans to add Reserve coffee bars in up to 1,000 of its cafes over the next year. Over time it plans to open 1,000 cafes that would sell only the Reserve brand coffees. Its two biggest competitors in the market are Blue Bottle, known for exotic micro-lot coffees, and Intelligentsia, owned by a German holding company.
Lisa Baertlein, "Starbucks Plans New 'Reserve' Targets in Super-Premium Battle", Reuters, October 20, 2016, © Reuters
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