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Starbucks Creates Tiny “Fast-Coffee” Shops For The Rushed Commuter

April 30, 2015: 12:00 AM EST
The new Starbucks “espresso shot store” has a small footprint, and is a big departure from the tried-and-true store model, eliminating the customer trip past the menu, the refrigerator, and the pastry case. The company is creating the tiny shops for busy commuters looking to grab a quick coffee and speed to work without lengthy lines and delays. An employee with a mobile ordering terminal greets the customer at the door, enters the selection, and sends him to the main counter for pick-up and payment. Starbucks expects to roll out mobile ordering nationwide in September.
Mark Wilson, "Starbucks Builds A Store With No Line", Fast Company, April 30, 2015, © Mansueto Ventures, LLC
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