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Some Factors Limit Adoption Of Voice Commerce By Consumers And Retailers

August 16, 2018: 12:00 AM EST
There are several reasons why consumers and marketers will not adopt voice technology-enabled commerce as fast as some analysts forecast. First, consumers are not going to purchase clothes or electronics because they cannot browse products with voice. Also, retailers and brands still need to address securities issues, including parental control and control of Alexa and Siri through subliminal messages in music. Voice technology is brand-biased; for example, there is a strong probability that consumers' order for batteries will return Amazon Basics-branded products. Without enough competition, voice is not an even playing field at present.[Image Credit: © PhotoMIX-Company @ Pixabay.com]
Greg Alvo, "4 Reasons Why Retail Isn’t Quite Ready for Voice Assistants Yet", Adweek, August 16, 2018, © Adweek
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