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Smartphones Transform Retail Stores Into Something More Than Shopping Destinations

June 19, 2018: 12:00 AM EST

Smartphones and their apps have grabbed shoppers’ attention from products on store shelves. To help regain the lost link with consumers, retailers are offering in-store experiences that completely combine with the sellers’ online operations and web stores. These enhanced retail spaces enable customers to create “virtual feeds and inspiration boards”, instead of merely encouraging them to follow their “conspicuous consumption” drive. [Image Credit: © rawpixel.com from Pexels.com]

Courtney Coffman, "Shops Aren’t for Shopping Anymore", The Atlantic, June 19, 2018, © The Atlantic Monthly Group
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