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Shoppers Look For Breads With Real Ingredients, Minimal Processing

August 16, 2017: 12:00 AM EST
The bakery departments of grocery stores across the country are doing their best to satisfy health-conscious shoppers looking for breads with simple ingredients, including hearty grains, no preservatives, and no added sugar. Kowalski’s Markets in Woodbury, Minn., for example, is selling loaves made with protein- and vitamin-rich sprouted grains, ancient grains and superfood ingredients like hemp and chia. One sprouted variety is made with red wheat berries, quinoa, oat groats, rye berries, barley, amaranth and millet. Also being used in bread recipes are nutrient-dense seeds like chia, flax, linseed, and sunflower. The key trend? “Consumers want products with real ingredients and minimal processing," says Eric Richard of the International Dairy Deli Bakery Association. [ Image credit: © Arnold  ]
Carol Angrisani, "Better-for-you breads make the bakery case", Supermarket News, August 16, 2017, © Penton
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