ShopAdvisor Service Helps Consumers Buy Products They Actually Want

Retailers are aware that online shopping and smartphone technology are here to stay. They are also acutely aware of the continued importance of the brick-and-mortar store: 92 percent of purchases are made there. Connecting the two phenomena is ShopAdvisor, an online service where consumers can download apps that take advantage of location-based beacon technology alerting them to store promotions while their out shopping. Beacon technology has been around for a while, but ShopAdvisor offers a helpful twist. Using data analytics, the service allows retailers to alert consumers who have downloaded a particular product’s app. The alert announces discounts, sales, and reviews that might spark an immediate purchase of a product that a consumer actually wants.