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ShopAdvisor Service Helps Consumers Buy Products They Actually Want

December 30, 2015: 12:00 AM EST
Retailers are aware that online shopping and smartphone technology are here to stay. They are also acutely aware of the continued importance of the brick-and-mortar store: 92 percent of purchases are made there. Connecting the two phenomena is ShopAdvisor, an online service where consumers can download apps that take advantage of location-based beacon technology alerting them to store promotions while their out shopping. Beacon technology has been around for a while, but ShopAdvisor offers a helpful twist. Using data analytics, the service allows retailers to alert consumers who have downloaded a particular product’s app. The alert announces discounts, sales, and reviews that might spark an immediate purchase of a product that a consumer actually wants.
Glenn Rifkin, "ShopAdvisor Lets Retailers Target Shoppers by Location and Interests", The New York Times, December 30, 2015, © The New York Times Company
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