Sephora's Adoption Of Apple Pay Helps It Keep Up With Busy Customers

Beauty retailer Sephora adopted the Apple Pay mobile payment system, because a significant majority of the company's consumers are using the iPhone, according to director of digital business development Johnna Marcus. Sephora's omnichannel platform has enabled the company to keep up with its shoppers, most of whom are busy women. Marcus said her company has benefited from Apple's ability to promote awareness about its mobile payment system.