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Sephora Supports Relaunch Of Sephora Collection Private-Label Brand With Mobile Campaign

July 21, 2016: 12:00 AM EST
Beauty retailer Sephora is supporting the relaunch of its Sephora Collection private-label brand with a campaign on dating app Tinder and other mobile social media platforms. Sephora created 1,000 photographs of products and swatches and is running ads on the media-rich mobile sites and apps. Online store Sephora.com includes the “swipe it, shop it” feature, which is based on Tinder’s website design. Sephora said it will later be able to add photographs of consumers’ own looks.
Lauren Johnson, "Sephora Is Driving Mobile Sales With Tinder-Like Features and Digital Mad Libs Plus actual ads on the dating app ", Adweek, July 21, 2016, © Adweek
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