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Sephora Strengthens Digital Business By Bringing Web Development In-House

June 26, 2014: 12:00 AM EST
Cosmetics retailer Sephora improved its mobile and web-based operations by moving its web development in-house and creating an internal digital development team, according to the company’s chief marketing officer and chief digital officer Julie Bornstein. Sephora outsourced the development of the original Sephora.com website, something that Bornstein immediately saw as insufficient for the retailer’s need for a strong and flexible platform for its current and future digital operations. She said Sephora’s integration of digital operations into its core business has positioned the company for ecommerce success, as well as enabled it to stay in touch with what customers want.
Dan McGinn , "How Sephora Reorganized to Become a More Digital Brand", Harvard Business Review, June 26, 2014, © Harvard Business School Publishing
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