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Sephora Launches Campaign Leveraging Mobile Messaging Platform Kik

May 25, 2016: 12:00 AM EST
Beauty retailer Sephora launched a marketing campaign on mobile messaging platform Kik. By encouraging Kik users to join a contest, Sephora is building its audience on the platform and gaining access to shopper insights. With participants being asked to answer three questions, Sephora can design future services based on consumer preferences.
Brielle Jaekel, "Sephora cultivates insight and Kik followers in interactive quiz", Luxury Daily , May 25, 2016, © Napean LLC
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