We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Sephora Launches Beauty Subscription Service

September 24, 2015: 12:00 AM EST
Beauty retailer Sephora launched its Play! by Sephora cosmetics subscription service on a limited basis in Boston, Cincinnati, and Columbus markets. With a monthly subscription fee of $10, the service is expected to be launched across the United States in 2016. Some industry analysts are predicting Sephora’s entry into the subscription market poses a strong competition to segment leader Birchbox, which has 1 million subscribers in six countries.
Marissa Piazzola, "Should Birchbox be Worried About Sephora?", Fox Business, September 24, 2015, © FOX News Network, LLC
North America
United States of America
Companies, Organizations
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.