Sephora Implements CashStar's Prepaid Commerce Solutions

Sephora adopted CashStar's prepaid commerce solutions as part of the beauty retailer's online retail and omni-channel marketing efforts. According to CashStar, its technology has enabled Sephora to grow its digital gifting revenue eight times faster. Also, it has helped the retailer leverage mobile technology to consolidate its gifting program across all its retail channels and provide consumers with the “omini-channel experience” they expect, CashStar said. Sephora reported redemption rate reached 51 percent during the first month of implementing the prepaid commerce solutions, as well as initial purchase value 30 percent higher than what it has achieved with plastic gift cards.