Sephora Employs Worldline Electronic Payments System For Sephora Flash Smart Stores

Sephora partnered with electronic payments and transactions company Worldline to launch its Sephora Flash smart beauty store. On October 21, 2015, Sephora opened its first Sephora Flash store in Paris, a retail concept that combines seamlessly brick-and-mortar stores and online shopping. Using an off-the-shelf near field communication, or NFC, card and a physical basket, customers can shop among 3,500 products on display at Sephora Flash stores. Also, customers using their handsets or tablets can browse Sephora’s online catalogue featuring 14,000 products.