Sephora, DFS Boost Asia Business By Adopting E-Commerce

Beauty and personal care company Sephora and travel retailer DFS have expanded their e-commerce operations in Asia, a market expected to generate $1.4 trillion in online revenue by 2020. After acquiring regional e-commerce company Luxola, Sephora has strengthened its overall business in South East Asia by building its online brand in the region. Speaking at the eTail Asia conference in Singapore, Sephora Digital chief operating officer Ronan Hurley said the strength of the company’s brand name has helped Sephora build its credibility in Asia. For its part, DFS has adopted an online-to-offline approach to e-commerce, according to the company’s vice president of e-travel retail.