Sephora Announces New Store Concept

Beauty retailer Sephora will reveal a new store concept when it opens a completely renovated location in San Francisco. Called the Sephora Beauty TIP Workshop, the outlet is designed as a prototype for the retailer’s future store design. Created to help teach, inspire, and play, or TIP, the store includes The Beauty Workshop, which will offer group beauty classes for customers. It will also host the store’s online gallery, which also functions as an online store. Also, the store will feature all of the company’s proprietary diagnostic technologies, such as Color IQ, Fragrance IQ, and Skincare IQ.