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Sephora Adds Videos To New San Francisco Store

November 19, 2015: 12:00 AM EST
Sephora’s planned new store in San Francisco will incorporate videos as tools for both in-store marketing and consumer education. Sephora’s online marketing strategy included overcoming the disadvantages faced by brand channels on YouTube and other online video-sharing sites. Shoppers will be able to watch videos at the San Francisco store, ask for product-related information from store team members, and share content online.
Homa Zaryouni , "Sephora Takes Video Strategy to the Stores", L2, November 19, 2015, © L2 Think Tank
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