Selfie-Based Digital Contouring Advice Service Helps Sephora Customers

Sephora has launched a service on its mobile Web site that allows smartphone users to upload a selfie for automatic analysis and subsequent personalized makeup application tips. The service was created for use with Sephora’s Pocket Contour Class app with help from startup company Map My Beauty. Sephora recently identified contouring as a trend taking hold, but the technique is difficult to master. The new service resulted from Sephora’s recognition of a need to "educate and empower" customers to create the contoured look themselves.