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Sam's Club China Offers More Expensive Products; Aims For Country's High-Spending Consumers

November 4, 2016: 12:00 AM EST
Walmart has revised the merchandising strategies at its Sam's Clubs members-only warehouse chain in China. During the past two years, the retailer has added more expensive products, such as Zojirushi rice cookers, which cost $3,200 each, and diamond rings that cost $295,000, to the product collections of the 14 Sam's Club stores in the country. Walmart believes China offers big growth potential, with the company's Sam's Club in Shenzhen being the best-performing among the retailer's locations worldwide. Also, as part of efforts to attract more high-spending customers, Walmart increased the club's annual membership fee in April 2016 to 260 yuan, or $40, almost double the previous fee.
"China’s High-End Retail Emporium", Bloomberg Businessweek, November 04, 2016, © BLOOMBERG L.P.
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