Saks Fifth Avenue Adds 360-Degree VR Video To Glam Gardens Campaign

Saks Fifth Avenue launched the “Glam Gardens 2016: The Secret Garden,” a 360-degree virtual reality video supporting the department store chain’s 2016 Glam Gardens campaign. According to the company, the VR video is designed to provide consumers who are unable to personally experience the marketing initiative a chance to experience the beauty brands offered by the retailer. Now on its second year, the campaign comes with the theme “The Secret Garden.” It is presented by Mastercard and will integrate multichannel platforms, including a blog, store window displays, and digital experiences, such as Snapchat geofilters.