Rubio’s Simplifies Ingredients In Its Western U.S. Eateries

Mexican restaurant chain Rubio’s, based in California, said it is extending its quality ingredients program beyond sustainable seafood, handmade salsas and guacamole, and fresh produce. The company – which already uses no artificial sweeteners, FD&C colors, MSG or hydrogenated oils – plans to serve only all-natural chicken without antibiotics and bacon without added nitrates or nitrites. It is looking into adding sustainable, wild-caught salmon, beef raised without antibiotics, and flour tortillas made with simple ingredients. Rubio’s operates 194 restaurants in California, Arizona, Colorado, Utah and Nevada.