Royal Ahold, Delhaize Grocery Brands Restructure To Focus On Local Markets

The constituent companies of Royal Ahold Delhaize are embarking on a year-long restructuring program to strengthen their retail grocery brands – Giant Foods, Giant/Martin’s, Stop & Shop, Peapod, Hannaford, and Food Lion – by consolidating business support services while tailoring commercial strategies to local markets and communities. The more localized brand-centric strategies of Ahold USA and Delhaize America will include dedicated resources such as category merchandising, assortment, pricing, promotions, marketing and format teams. The parent company said the restructuring will be completed by early 2018. It also announced that the Stop & Shop New York Metro and Stop & Shop New England divisions will be consolidated.   [ Image credit: © Royal Ahold Delhaize ]