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Retailers To Account For Biggest Share Of Digital Ad Spend In 2015, Study Says

May 19, 2015: 12:00 AM EST
Digital ad spending in the United States is forecast to reach $58.61 billion in 2015, according to market research firm eMarketer. Data from the study “Digital Ad Spending Benchmarks by Industry: The Complete eMarketer Series for 2015” revealed retailers will account for 22 percent, or $12.91 billion, of the total digital ad spending. Companies in the automobile industry and related markets will account for another 12.5 percent, or $7.30 billion. Financial services firms will spend $7.19 billion, accounting for 12.3 percent of the total figure.
"US Digital Ad Spending Will Approach $60 Billion This Year, with Retailers Leading the Way", eMarketer, May 19, 2015, © eMarketer Inc.
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