Retailers To Account For Biggest Share Of Digital Ad Spend In 2015, Study Says

Digital ad spending in the United States is forecast to reach $58.61 billion in 2015, according to market research firm eMarketer. Data from the study “Digital Ad Spending Benchmarks by Industry: The Complete eMarketer Series for 2015” revealed retailers will account for 22 percent, or $12.91 billion, of the total digital ad spending. Companies in the automobile industry and related markets will account for another 12.5 percent, or $7.30 billion. Financial services firms will spend $7.19 billion, accounting for 12.3 percent of the total figure.