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Retail Company Spending On YouTube Video Ads Still Growing

January 20, 2016: 12:00 AM EST
Walmart spent about $2.6 million on YouTube video advertising in 2015, according to YouTube’s ad buying and video marketing unit. Walmart was followed by Target, which spent $1.9 million last year. Ad spending on YouTube continues to grow, but the trend is unpredictable from company to company. Lowe’s, The Home Depot, CVS and Amazon, for example, decreased their spending. Amazon spending dropped from about $1.7 million in Q1 to $162,000 in Q4. Pixability says YouTube, owned by Google, will maintain the biggest share of overall U.S. video ad revenues through 2017. But eMarketer says growth in retail company spending on YoouTube advertising will drop 6.2 percent in 2017.
"Retail Brands Continue to Advertise Heavily on YouTube", eMarketer , January 20, 2016, © eMarketer Inc
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