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Removing Impediments To Voice Shopping

June 25, 2018: 12:00 AM EST
AI-based voice communication is popular for accessing information, playing music and podcasts, but has yet to become ubiquitous for shopping. Professor Rahul Kapoor and Ron Adner suggests looking at the entire ecosystem of a new technology – device, voice AI, apps, personal data… - to understand how benefits are delivered and where bottlenecks lie. Denise Dahlhoff points out that while there is an extensive array of devices that support voice-assisted shopping, software components remain undeveloped. With Amazon’s solution so aligned with its core business, Dahlhoff recommends that retailers work with Google Assistant, just as Target, Walmart, Ultra Beauty and others have already done. Through mitigating shopping chores by leveraging personal data and using screens with voice to make shopping easier, Dahlhoff believes voice shopping will take off. [Image Credit: © Sebastian Bednarek]
Denise Dahlhoff, "Shopping by Voice a Hard Sell for Consumers", Strategy+Business, June 25, 2018, © PwC
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