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Raw Pressery Juices Are Now Being Sold By Subscription In India

April 17, 2018: 12:00 AM EST
Indian beverage company Rakyan Beverages, maker of the Raw Pressery cold-pressed juice brand, is among a handful of juice marketers in the country that are turning at least partly to a subscription-based sales and delivery model. According to Euromonitor, selling fresh juice via subscriptions to health-conscious consumers is gaining traction because plans can be customized to fit individual buyers. Rakyan offers juice subscriptions of one to three months.
"Parched this summer? Online juice delivery startups are here to save the day", YourStory, April 17, 2018, © YourStory Media Pvt. Ltd.
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