Raw Pressery Juices Are Now Being Sold By Subscription In India

Indian beverage company Rakyan Beverages, maker of the Raw Pressery cold-pressed juice brand, is among a handful of juice marketers in the country that are turning at least partly to a subscription-based sales and delivery model. According to Euromonitor, selling fresh juice via subscriptions to health-conscious consumers is gaining traction because plans can be customized to fit individual buyers. Rakyan offers juice subscriptions of one to three months.