Procter & Gamble Biggest Advertiser In US In 2015, Advertising Age Says

Procter & Gamble Co. remains the biggest advertiser in the US in 2015 although the consumer goods giant cut its ad spending. According to analysis by Advertising Age, the company spent almost $4.3 billion in advertising in the country in 2015, almost 4 percent lower than $4.4 billion it spent in 2014. Worldwide, the company spent $8.2 billion on advertising, lower by 7.7 percent compared with $8.9 billion in 2014. Another Cincinnati-based company, retailer Macy’s Inc., is also on the list’s top 25 advertisers despite cutting its ad spending.