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Procter & Gamble Biggest Advertiser In US In 2015, Advertising Age Says

June 30, 2016: 12:00 AM EST
Procter & Gamble Co. remains the biggest advertiser in the US in 2015 although the consumer goods giant cut its ad spending. According to analysis by Advertising Age, the company spent almost $4.3 billion in advertising in the country in 2015, almost 4 percent lower than $4.4 billion it spent in 2014. Worldwide, the company spent $8.2 billion on advertising, lower by 7.7 percent compared with $8.9 billion in 2014. Another Cincinnati-based company, retailer Macy’s Inc., is also on the list’s top 25 advertisers despite cutting its ad spending.
Barrett J. Brunsman , "Three Cincinnati companies among largest advertisers in U.S.", Cincinnati Business Courier, June 30, 2016, © American City Business Journals
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