Premium Frozen Entrees Are A Smash Hit In The U.K.

Frozen food companies in the U.K. are finding that so-called “upmarket” frozen entrees are catching on among consumers who are concerned about wasting fresh food. Research by Unilever determined that fresh food equal to about four million Christmas dinners was tossed in the rubbish this holiday season, including 17.2 million Brussels sprouts, 11.9 million carrots and 11.3 million roast potatoes. Available now from companies like Iceland are premium frozen versions of gourmet king prawns, sweet potato chips, quinoa, Canadian lobster tails (220g), en papillote sea bass fillets, luxury rack of lamb, potatoes, and desserts. They are “flying off the shelves,” according to trade magazinet The Grocer. [ Image credit: ©  ]