Poshmark Partners With Fashion Labels To Launch Wholesale Program

Poshmark, an online peer-to-peer marketplace for previously owned fashion items, plans to launch a wholesale service. After raising $40.5 million in financing, Poshmark is launching the service to help fashion brands sell more and highlight its top sellers. Poshmark partnered with several fashion labels and under the wholesale program will let some of the marketplace’s top sellers buy merchandise from fashion labels at wholesale prices. Most items sold on the marketplace are second-hand clothing and accessories; however, between 10 percent and 20 percent of products sold were previously purchased wholesale, according to Poshmark co-founder and CEO Manish Chandra.