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Poll Finds Online Food Shopping Has Become Fairly Routine For Certain Americans

June 29, 2016: 12:00 AM EST
Though Americans still make frequent trips to grocery stores, they’re also increasingly likely to buy food online, according to a Harris Poll of nearly 2,000 U.S. adults 18 or over. Thirty-one percent – 45 percent of all online shoppers – said they buy food online for convenience, to save money, or to find items they can’t find anywhere else. Most likely to buy online are Millennials (36 percent vs. 31 percent generally), college grads (35 percent vs. 26 percent with high school or less), parents and city dwellers. Most popular items purchased are snacks (20 percent) and non-alcoholic beverages (17 percent), while baking products and frozen foods are least popular (12 percent each). The best foods for online purchasing are non-perishable or have a long shelf life (49 percent), or are difficult to find in stores (48 percent).
Allyssa Birth, "Purchasing Food Online: The New Normal?", News release, The Harris Poll, June 29, 2016, © The Nielsen Company
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