Philosophy Ventures Offline With An Experience Rich, Multisensory Concept Store

Beauty brand Philosophy will shortly launch its first concept store in the Westfield Garden State Plaza Mall in Paramus, New Jersey. The company hopes its WellBeing Beauty Workshop will be experience-rich and engage consumers across all senses: "the environment invites you to mindfully engage the senses on an individual level through touch, sight, sound and scent.” In addition to a discovery station where shoppers can touch, test and sample Philosophy skincare products, the store will have personalized consultants and a conversation station to promote Philosophy’s ethos and community. A cornerstone of this is the company’s ‘hope & grace’ initiative and its commitment to support mental health and well-being, as well as its undertaking to contribute 1% of sales to the hope and grace fund.