Peapod Builds Up Muscle To Better Compete With Online Grocery Rivals

Peapod Inc. is expanding its online grocery business using a combination of warehouse management software, scanners, robotics, and conveyor belts. Currently operating in 12 states and Washington, D.C., Peapod plans to expand into New York. Ahold, Peapod’s parent company, plans to merge with Delhaize Group, and the proposed union may help Peapod to expand to new markets in southern US. To enhance its ability to compete with Amazon.com Inc., Fresh Direct, and other online grocery companies in New York, Peapod constructed a 400,000sq. ft. fulfillment center.