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Panera Bread Hops On Food Simplicity Bandwagon

May 4, 2015: 12:00 AM EST
Panera Bread is responding along with other food companies and restaurants to consumer demands for simple, transparent foods. The restaurant chain announced it will eliminate three chemicals – an artificial sweetener, a preservative and a flavor enhancer -- from its products by 2017. Panera CEO Ron Shaich said the move is a way of “drawing a line in the sand” that will result in consumers knowing “what’s in the food they buy.” Since last year, a dozen food companies and restaurant chains have said they will reformulate products to eliminate certain ingredients. A food industry consultant said the “powerful trend” is becoming too entrenched to call it a fad.
Stephanie Strom, "Panera Bread Plans to Drop a Long List of Ingredients", The New York Times, May 04, 2015, © The New York Times Company
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