We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Own-Brand Grocery Stores Are A Hit With Shoppers, Suppliers

July 14, 2014: 12:00 AM EST
There was a time when products sold at so-called limited assortment, or own-brand discount, grocery stores were considered a bit cheesy by Britons (and Americans). But that perception has changed, thanks to the success of German companies Aldi and Schwarz, owner of Lidl, which together accounted for €120 billion ($162 billion) in sales in 2013. The two companies have 20,000 stores in Europe, the U.S. and Australia. Their strategy of offering a limited selection of products – 3,000 compared to 50,000 in a hypermarket – at deeply discounted prices has struck a chord with economy-minded grocery shoppers. Suppliers, too, are happy with the bulk discount structure because it is simple, efficient and profitable. Will economic recovery send shoppers back to traditional supermarkets? A Lidl exec doesn’t think so. “Those BMWs and those Porsches and Jaguars parking in our car parks, we won’t let go.”
"Aldi and Lidl lead the charge of the discount supermarkets", Gulf News, July 14, 2014, © Al Nisr Publishing LLC
Market News
Private Label
Products & Pricing
North America
United States of America
Middle East- Africa
United Kingdom
United Arab Emirates
Companies, Organizations
Market News
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.