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Own-Brand Grocery Stores Are A Hit With Shoppers, Suppliers

July 14, 2014: 12:00 AM EST
There was a time when products sold at so-called limited assortment, or own-brand discount, grocery stores were considered a bit cheesy by Britons (and Americans). But that perception has changed, thanks to the success of German companies Aldi and Schwarz, owner of Lidl, which together accounted for €120 billion ($162 billion) in sales in 2013. The two companies have 20,000 stores in Europe, the U.S. and Australia. Their strategy of offering a limited selection of products – 3,000 compared to 50,000 in a hypermarket – at deeply discounted prices has struck a chord with economy-minded grocery shoppers. Suppliers, too, are happy with the bulk discount structure because it is simple, efficient and profitable. Will economic recovery send shoppers back to traditional supermarkets? A Lidl exec doesn’t think so. “Those BMWs and those Porsches and Jaguars parking in our car parks, we won’t let go.”
"Aldi and Lidl lead the charge of the discount supermarkets", Gulf News, July 14, 2014, © Al Nisr Publishing LLC
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