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Online Retailers Have Three Options In Reducing Basket Abandonment Rates, Analysts Say

December 14, 2015: 12:00 AM EST
Online retailers can adopt three strategies in order to deal with basket abandonment, or shoppers leaving before completing their online transactions. First, online retailers need to be clear and transparent about their delivery service, especially about delivery times and costs. Also, online retailers can encourage shoppers to complete their purchases by offering more delivery options. Finally, offering free delivery can be an effective means of building long-term customer loyalty. Basket abandonment rates can be as high as 80 percent, with the average rate estimated at 67.91 percent, according to market research firm Baymard Institute.
Andy Hill, "Three Quick Wins for Reducing Basket Abandonments", Digital Marketing Magazine, December 14, 2015, © Digital Marketing Magazine
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