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Online Health Food Retailer Profits From Program To Reduce Waste

July 15, 2016: 12:00 AM EST
A British online health food, beverage and supplement retailer hopes to raise $130,000 through crowdfunding to expand its program of selling out-of-date products at steep discounts. Vitalife’s “Love Health Hate Waste” initiative, launched a year ago, has kept nearly a million dollars’ worth of foods, drinks and supplements from ending up in landfills. The company said it was throwing away products that had reached their best-used-before date but were still “perfectly fit for consumption and legal to sell.” The company sells the products at discounts as high as 90 percent off retail. Under the program, which is expected to turn an $800,000 profit this year, “we are making healthy food and drink accessible to everyone,” a spokesman said.
Edward Devlin, "Vitalife in Crowdfunding Bid for Love Health Hate Waste", The Grocer, July 15, 2016, © William Reed Business Media Ltd
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