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Online Grocery Shopping Is Booming Globally, Except In U.S.

February 18, 2015: 12:00 AM EST
A report on global trends in online grocery shopping shows that emerging markets, including the U.S., are growing 97 percent year-on-year while established markets are growing by more than 30 percent. The report by Dunnhumby shows that even the most established online grocery categories are seeing significant growth, while online sales of frozen meat, baby food and baby care, and canned food are growing at an annual rate of 21 percent. However, online grocery shopping in the U.S. has been slow to catch on and still trails France, South Korea and the U.K. And American shoppers seem to need the physical presence of a retail store before they are confident enough to buy new grocery products on the Internet.
"The Multichannel Movement Report", Report, Dunnhumby, February 18, 2015, © dunnhumby
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