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Offline Stores Remain Most Popular Retail Channel In India In 2015; Online Retail Grows Fastest

May 14, 2016: 12:00 AM EST
Offline stores accounted for more than 97 percent of total sales value in India in 2015, according to Euromonitor. Data from the market research firm revealed mobile e-commerce was the fastest-growing segment of the retail market. Also, the country saw the emergence of online grocery retailers in 2015. Technology has caused a paradigm shift in Indian consumers’ approach to shopping, with use of mobile devices becoming an integral part of the buying process.
Shabori Das, "Retailing in India: Store or Non-Store, No Longer the Question", Euromonitor International, May 14, 2016, © Euromonitor
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