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Ocado Launches Software To Help Shoppers Switch Online Stores More Easily

May 29, 2013: 12:00 AM EST
Online grocery retailer Ocado introduced a new software tool on its online store that allows shoppers to import their favorites list from the online store sites of rivals, including Asda, Tesco, and Sainsbury's. Ocado said the online tool now makes it easy for online shoppers to switch online stores, an activity that was time consuming for consumers who want to bring their list of favorite products with them. Ocado's move gives consumers more choices and more freedom, according to company co-founder Jason Gissing.
Alex Lawson, "Ocado launches tool to swipe shoppers from rivals including supply partner Waitrose", Retail Week, May 29, 2013, © EMAP Publishing Limited Company
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