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Number Of Product Reviews Determines Search Performance On Online Retail Sites

November 17, 2015: 12:00 AM EST
According to L2’s “Insight Report: Enterprise E-Tailer Strategy” report, the number of a product’s reviews affects that product’s search rankings on online retail sites. Results of the study revealed Procter & Gamble’s personal care products have significantly more product reviews than those of its rivals’ products. Brands can improve their review count by syndicating reviews from brand sites.
Elisabeth Rosen, "More Reviews, More Visibility", L2 The Daily, November 17, 2015, © L2 Think Tank
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