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Nordstrom, Sephora Go The Simple Path To Social Media Success

November 23, 2015: 12:00 AM EST
Retailers Nordstrom and Sephora found success with their respective social media campaigns during the period November 1–18, 2015, according to Shareablee. Results of the company’s review of retailers’ social media actions on Facebook, Twitter, and Instagram during the period revealed Nordstrom and Sephora used a simple strategy, often involving product photographs, but quite effective in ensuring consumer engagement. For example, a photograph of a sweater posted by Nordstrom on Twitter generated thousands of views and shares.
Christopher Heine, "How Nordstrom and Sephora Are Nailing Social Media Going Into Black Friday And doing it with a simple strategy ", Adweek, November 23, 2015, © Adweek
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