Nivea, Wal-Mart Partner To Promote Beauty Sales In Mexico

Beiesdorf Mexico partnered with Wal-Mart’s Walmex unit to launch the Beauty Parade 2015 marketing campaign in the country. Aimed at boosting sales of beauty products, the campaign will market Nivea’s products during a sales promotion, which will involve 7,000 multi-branded beauty products sold at discounts as high as 30 percent. Running in the retailer’s 250 stores across Mexico, the campaign will include launches of new products, including body lotions, cosmetics, shampoos, and hair dyes.