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New Trend In QSR Service: The Digital Menu

March 20, 2014: 12:00 AM EST
Digital menu boards (DMBs) have become a major strategic growth tool for Canadian foodservice giant Tim Hortons as it expands its presence in the U.S. According to the company’s chief operating officer, DMBs give local operators the ability to introduce new products and promotions quickly, and have made the customer ordering process simpler. DMBs made it possible to create  express beverage lines, mobile payment options and additional drive-thru lanes, all of which speed up service. Other companies jumping on the DMB bandwagon include KFC South Africa,  Dunkin' Donuts in the U.S., and McDonald's in the U.K. All have been testing and deploying customer-facing digital signage solutions.
"QSRs driving digital menu boards 'like the Ferrari they are'", Digital Signage Today, March 20, 2014, © Networld Media Group
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