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New Las Vegas Location Signifies Taco Bell’s Aggressive Expansion Plans

November 14, 2016: 12:00 AM EST
Calling it the “ultimate expression of the Taco Bell brand and lifestyle,” Taco Bell has opened restaurant 7,000, this one on the Las Vegas strip. Accompanying th new restaurant is a new logo, the first revision in 25 years. The company said the new eatery and logo signify a growth plan goal of becoming a $15 billion brand within six years. The company hopes to add 2,000 more restaurants and 100,000 new jobs in the time frame. The Las Vegas location becomes the fourth Taco Bell Cantina facility to open, following Wicker Park Chicago, SOMA San Francisco and Austin, Texas, and the first of its kind to offer 24-hour service.
"Taco Bell Goes All-In on its Brand Evolution", News release, Taco Bell, November 14, 2016, © Taco Bell
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